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family history


 

HOW IT ALL BEGAN…

aunts&uncles is family with all its facets.  With her product design studies at the University of Niederrhein and her graduation work, Angelika Scheurer laid the corner stone for the brand. In a world that barely knows itself due to the urge for attention, the Austrian designer and mother of two noticed a growing demand for a more emotional identity, personality and high appreciation of material.

Her husband Sven was already working in the bags branch for many years. When he made his first steps on the market over 20 years ago he followed the good example of his father, a self-employed commercial agent for bags, and his intuition which quickly developed into a true passion.

Together with their  best friend Frank Dombrowski, father Eckehard Scheurer and Sven’s sister Birte Scheurer they created the label aunts&uncles that is inspired by different people, cities and cultures and has an individual, authentic thumbprint.

First drafts were designed and sent to seven manufacturers in India. An eighth manufacturer proactively knocked on  the door. On his journey back home his suitcase with all leather samples and notes got lost in Madrid. But he didn’t give up, created the first bags from memory and two months later he exceeded all expectations of the team. He made the first bags pioneers like Jane, John and Nick and still is an important member of the family today.

Hand in hand with old friends from field service, with trust in our ideas and lots of passion and love we were able to establish aunts&uncles successfully in the market. Not least because of the unstintingly work of our retailers.

The name “aunts&uncles” is inspired by the quirky and loving kinfolk and tells from slow movement, loyalty and honesty – traditional values which the aunts and uncles from the Lower Rhine attach utmost importance to. Growth never happens at the expense of our partners or quality.

 
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NRC

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NRC